Project Notes
Year
2025
Services
Editorial layout
Content architecture
SEO structure
Stack
Overview
WormsNFT is a live content website project created around my client’s brand, audience and commercial goals. I approached the site as a content-led web design build, giving its information a clearer editorial structure and a more confident responsive presentation.
Alongside the visual design, I considered how visitors would move through the site and understand the offer. The resulting foundation combines content architecture, editorial layout and SEO structure to support a clearer experience across devices.
The Challenge
The challenge was to turn WormsNFT’s offer into a website that felt clear, credible and easy to navigate for its intended audience. The content needed a stronger structure so visitors could understand what was being presented without having to work through an unclear or fragmented journey.
As a content website, the project also needed to balance visual confidence with practical organisation. I needed to create a responsive experience that supported search visibility while making the route towards an enquiry more straightforward.
The Solution
I designed and built a content-led website with an editorial layout that gives information a clearer order and visual hierarchy. The page structure was developed responsively, so the presentation remains considered and usable across different screen sizes.
I also shaped the content architecture and SEO-ready structure around the website’s core information. This created a more purposeful journey through the content, helping visitors understand the offer quickly while supporting the site’s longer-term search foundations.
The Result
The finished, live website gives WormsNFT a stronger digital presence through clearer messaging, more structured content and a more confident visual presentation. Visitors now have a more practical path through the site, with the offer organised to be easier to understand and navigate.
The project provides a responsive content foundation designed to support credibility, search visibility and future growth. It also creates a more useful route towards enquiries without relying on unsupported performance claims.
