Service Overview
I specialise in custom website design for small businesses that want to stand out online without losing the personal side of their brand. Your website should feel like you: clear, useful and built to help the right people understand what you do and get in touch.
Before I start designing, I take time to understand your business, values, services and goals. That gives every page a purpose, from the first impression on your homepage to the contact or enquiry step at the end of the customer journey.
Whether you are starting from scratch, launching a new service or replacing an outdated site, I create a website around the way your business works rather than asking you to fit a generic template. If you are just getting started, I also offer website design for new businesses tailored to the needs of a new venture.
Why Choose a Custom Website?
A well-designed website does more than look good. It gives potential customers confidence, makes your services easier to understand and guides visitors towards the right next step. For a small business, your website may be the first place someone encounters your brand, so the structure, messaging and overall experience should support the way you want people to choose and contact you.
Templates can be a useful starting point, but they can become limiting when you need clearer customer journeys, more flexible page layouts or a website that can evolve with your business. A custom approach gives you more control over how your services are presented, how information is organised and how the website reflects your brand.
I build websites around your goals, audience and priorities rather than asking your business to fit a generic layout. This creates a stronger foundation for future content, search-friendly improvements and additional functionality as your needs change.
What Your Website Needs to Do
Every project is different, but I design the essentials around the things that matter most to small businesses: a clear explanation of your services, an easy route to enquire, a consistent visual identity and pages that are straightforward to use on any device.
I consider the structure and content early in the process, not just the visual style. That means thinking about what a new visitor needs to know, the questions they may have and the action you would like them to take next.
The result is a considered website that feels professional and personal while staying practical for your day-to-day business. You can see the Scripted Studio case study for an example of my design and development work.
What I Can Include
Your website is planned around the pages and features that make sense for your business. This might include a homepage, service pages, an about page, contact or enquiry forms, portfolio or case-study pages, testimonials, a blog or news area, and clear calls to action throughout.
If your business needs something more specific, I can discuss practical options such as booking or enquiry workflows, newsletter sign-ups, gated content, ecommerce, customer logins or integrations with the tools you already use. The right solution depends on what will make the website more useful for you and your customers, not on adding features for their own sake.
I will be clear about what is included before the project begins, so you have a shared plan for the pages, functionality and priorities.
A Collaborative Design Process
I keep the process collaborative and easy to follow. Rather than disappearing for a few weeks and returning with a finished site, I share progress as the website develops so you can see how it is taking shape and provide feedback at the right points.
I will usually start by getting clear on the pages, content and priorities for your site. From there, I develop the design and build the website in WordPress, testing it across phones, tablets and desktop screens before launch.
You do not need to arrive with every decision made. I can help you work through the structure, page priorities and practical choices needed to create a website that supports your business.
Content, Search and Launch
Good design works best when it is supported by clear content. I can help you shape the page structure, decide what information belongs where and make sure important messages are easy for visitors to find. You remain the expert on your business, while I bring an outside perspective on how to organise it for the web.
I include basic on-page SEO foundations in every build, such as a logical heading structure, sensible page setup, metadata and attention to performance. This gives your website a solid starting point, but lasting search visibility also depends on useful content and an ongoing approach after launch.
Before the site goes live, I check the key pages, forms, links and responsive layouts. I will also make sure you know what happens next, whether you plan to manage routine updates yourself or would like ongoing support.
Built on WordPress, Easy to Manage
I use WordPress because it provides a practical, flexible foundation for many small business websites. Once your site is live, you can update text, images, news or blog content without needing to rebuild the whole website.
I make sure the editing experience is as clear as possible and can provide guidance on making everyday updates. If you would rather not manage changes yourself, I can also help with ongoing support.
The aim is to give you a website that works well at launch and remains useful as your services, content or business priorities develop.
Common Questions
How long does a website take to build?
Most small business websites take between two and four weeks from start to finish, depending on the number of pages, functionality and how quickly content and feedback are available.
I will give you access to the site as soon as the homepage is taking shape so you can work through it with me. I prefer a collaborative process rather than disappearing for a few weeks and then presenting a finished site.
Do you only design websites for small businesses?
I specialise in website design and development for small businesses, and I also work with entrepreneurs, startups and creatives. My approach is especially well suited to businesses that need a clear, professional website without an unnecessarily complicated process.
Will my website be mobile-friendly?
Yes. Every website I build is responsive, which means it is designed to work across phones, tablets and desktop screens. Mobile use is considered throughout the design and build process, not added as an afterthought.
Can I update the website myself after launch?
Yes. I build websites using WordPress and aim to make everyday updates straightforward. I can show you how to update your content, and I can provide tutorials or ongoing support if you would prefer help with changes.
Do you offer SEO services?
I include basic on-page SEO foundations in every build, including a clear heading structure, sensible page setup, metadata and attention to performance.
A website still needs useful content and an ongoing approach to search visibility, but the build will give you a solid starting point. If you need continued help after launch, I can also discuss ongoing support.
Can you help with content and website structure?
Yes. I can help you work through the pages your website needs, the priority of the information on each page and the route visitors should take towards an enquiry or contact point.
You do not need to have every word written before we start. I can provide guidance on what content is needed and where it will have the most value.
Can my website include booking tools, ecommerce or customer logins?
Potentially, yes. The right approach depends on what the feature needs to do and how it fits into your wider website. I can discuss suitable options for booking tools, ecommerce, customer areas, forms and other functionality during the planning stage.
If your requirements involve a more complex portal, dashboard or custom business tool, I will be upfront about the scope and the most practical way to approach it.
How much does a website cost?
Pricing depends on the scope of your project, including the number of pages, content requirements and any additional functionality such as ecommerce, booking tools or a blog.
I will provide a clear upfront quote based on what you need, with no unexpected costs.
