Websites for Small Businesses, Trades and Service Brands.
Different industries need different websites. A cleaning company needs trust signals and a clear quote request. A builder needs to show project quality. A supplement brand needs to build purchase confidence. I design websites around how your customers actually make decisions.
Why it matters
Why industry-specific website design matters
A generic website template might look the part, but it is built for nobody in particular. Plumbers have a different conversion problem to ecommerce brands. A home health provider needs to communicate differently to families making a difficult decision than a pergola installer needs to communicate to homeowners planning a garden project.
The structure of your pages, the trust signals you lead with, the calls to action you use, and the SEO foundations you build on — all of these need to reflect your industry, your customers, and the way people actually decide to contact or buy from a business like yours.
That is what the pages below are about. Each one looks at a specific type of business — the things its customers are searching for, the questions they ask before they commit, the trust signals that move them from interested to enquiring — and explains how a website should be built around those realities.
The result is a website that feels specific to you and your industry, not a design that happens to have your logo on it.
View all services →Industries I work with
Browse by industry
Industry Website Design
Healthcare Website Design Built Around Trust and Clarity
I create custom websites for medical practices, clinics and healthcare providers that make services easier to understand and give patients a clear next step.
Recent work: Zorzi Consulting · Pearlstone Home Health
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Industry Website Design
Law Firm Website Design Built for Trust and Enquiries
Custom websites for law firms and attorneys that clarify practice areas, strengthen credibility and give potential clients an obvious next step.
Recent work: Friedman Law · KCD Legal Partners
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Industry Website Design
Landing Page Design Built Around One Clear Action
Custom landing pages for services, products and campaigns, designed around clear messaging, focused journeys and the action you want visitors to take.
Recent work: cypress creek environmental solutions · Professional Wildlife Solutions
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Industry Website Design
AI Website Redesign & Cleanup
Built your website with AI, Lovable, Bolt, Cursor or another AI tool? I can clean up the design, mobile experience, SEO, code and functionality without automatically starting again.
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Industry Website Design
Wix Website Redesign for Businesses That Have Outgrown Their Site
Improve the design, structure and SEO of your existing Wix website — or rebuild it on a more flexible platform if Wix is starting to hold you back.
Recent work: Professional Wildlife Solutions · Innovation Gutters
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Industry Website Design
B2B Website Design for Complex Sales
I design and build clear, credible B2B websites for professional service firms, SaaS companies and consultancies with longer sales cycles.
Recent work: KCD Legal Partners · Inspire Venture AP Website & Brand Identity
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Industry Website Design
Nonprofit Website Design for Clearer Supporter Journeys
I design credible, easy-to-use websites for charities, foundations, associations and community organisations. My work helps people understand your purpose, trust your organisation and take meaningful action.
Recent work: Friedman Law · LESDEF
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Industry Website Design
UX Design for Clearer, Easier-to-Use Websites
I improve websites and web apps by simplifying journeys, removing friction and making the next step clear. Usability, trust and conversion goals stay connected throughout the work.
Recent work: Scripted Studio · The Lifestyle Diaries
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Industry Website Design
Portfolio Website Design for Freelancers and Creatives
I create clear, search-friendly portfolio websites for freelancers, creatives and independent professionals with specialist work to explain. Your site should show the quality of your work, establish why it matters and make the next step easy for suitable clients.
Recent work: Build Your World — Interactive Ecommerce for 3D Printed Products · Scripted Studio
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Industry Website Design
Business process automation with a clear next step for every enquiry
I help UK businesses reduce repetitive admin with clear forms, connected workflows and custom CRM features where they genuinely support the way your team works.
Recent work: U-Connect Transport · Tony’s Pizza — Retro Restaurant Website & Online Booking Experience
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Industry Website Design
Website Design for Interior Designers
I design clear, credible websites that help interior designers show the right work, explain their process and turn suitable visitors into qualified enquiries.
Recent work: Signature Builds by MH · Dundee Design Flooring
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Industry Website Design
Web Design for Financial Advisors
I create clear, credible websites that help financial advisors build trust, explain their value, and turn interest into meaningful client conversations—all through a streamlined remote process.
Recent work: Friedman Law · KCD Legal Partners
Explore this industry →What every good business website needs
A clear job to do
Every page should have one primary purpose — whether that is generating an enquiry, building trust, or explaining a service. Clutter and confusion kill conversions.
Fast, reliable performance
Slow websites lose visitors before they read a word. Clean, optimised code and sensible hosting choices are non-negotiable foundations.
Mobile-first thinking
Most of your visitors are on a phone. The mobile experience needs to be as considered as the desktop one, not an afterthought.
Trust signals in the right places
Reviews, credentials, case studies, client logos — these need to appear where visitors are making decisions, not buried in a footer.
Local SEO or industry search visibility
A website nobody can find is a website nobody uses. Clean structure, relevant content, and proper on-page SEO give search engines what they need.
A frictionless path to contact
The fewer steps between interest and enquiry, the better. That means obvious CTAs, a working contact form, and a phone number that is easy to find on mobile.
Related services
Services behind the websites
Design & Development
Web Design
Custom, mobile-friendly small business websites built around your services, customers and the enquiries you want to receive.
Explore →Search Visibility
SEO
SEO foundations, clear content structure and practical technical setup built into your website from day one.
Explore →Online Store Design
Ecommerce
Custom ecommerce websites designed around your products, customers and sales journey, with clear navigation, smooth checkout and room to grow.
Explore →Custom Development
Web Apps
Custom-coded web applications with real functionality, built properly from the ground up.
Explore →Website Redesign
Website Redesign
Website redesign services for businesses that need a clearer, faster and more effective site without losing the value of what already works.
Explore →Brand Visuals
Logo & Graphic Design
Thoughtful logo, graphic, image, and visual asset support for small businesses and creatives who need a cohesive online identity.
Explore →Need a website built around your industry?
Tell me about the business and what you need. I'll take it from there.