Project Notes
Year
2025
Services
Website design
Local SEO
Service page structure
Stack
Overview
I redesigned TheDoggyDojo.com as a local service website with a focus on making the business offer easier to understand online. The project brought together website design, local SEO and a clearer structure for service pages.
I shaped the site around the client’s brand, audience and commercial goals, creating a responsive foundation that supports a more useful visitor experience. The site is live, providing a stronger digital home for the business.
The Challenge
The existing need was to translate TheDoggyDojo.com’s offer into a website that felt clear, credible and straightforward to navigate. Visitors needed a more direct way to understand the services available and move towards making an enquiry.
The website also needed a structure that could support local SEO without losing clarity for people browsing the site. The challenge was to balance search-ready organisation with a confident, accessible presentation.
The Solution
I designed and built a responsive website structure with a cleaner visual hierarchy and a more considered journey through the client’s offer. The layout was created to help visitors identify the key information quickly and navigate between pages with greater ease.
I also reworked the service-page structure to support clearer content organisation and local SEO. This gave the site a more practical framework for presenting services while keeping the experience focused on the visitor.
The Result
The redesigned website gives TheDoggyDojo.com a clearer and more confident digital presence. Its messaging and service presentation are structured to make the offer easier for visitors to understand.
With responsive design and SEO-ready page organisation in place, the live site provides a stronger foundation for enquiries and future growth. The result is a more useful website built around clarity, credibility and navigation.


