Project Notes
Year
2025
Services
Website design
Portfolio presentation
Local SEO
Service page structure
Enquiry forms
Stack
Overview
Sundance Pergola specialises in pergola design and installation for residential and commercial outdoor spaces. I designed and built a new website to give this trades and outdoor living business a stronger way to present its work, explain its services and support project enquiries.
For a business delivering high-quality, highly visual installations, the website needed to work as a practical sales tool as well as a professional introduction. The build brought together portfolio presentation, service page structure, local SEO and enquiry forms so visitors could move from exploring completed work to making contact with greater clarity.
The Challenge
For Sundance Pergola, the quality of the finished installation is a primary selling point. An underperforming website creates a commercial problem when potential customers cannot quickly see the standard of work, understand the available services or identify a clear next step.
People searching for pergola installation and outdoor living services need reassurance early in their journey, whether they are considering a residential or commercial project. The previous site was not presenting the work effectively enough or making the path from discovery to enquiry as clear as it needed to be.
The Solution
I redesigned the website around stronger project presentation, giving completed pergola installations and portfolio photography the space to make an impression. This created a more appropriate foundation for a visual trades business whose work needs to demonstrate quality and help build confidence.
I also structured clear service pages around the way customers consider outdoor living projects, making the offering easier to understand before an enquiry. Local SEO structure was incorporated to support relevant searches in the business's area, while streamlined enquiry forms were designed to make contacting Sundance Pergola straightforward once visitors were ready to discuss a project.
The Result
Sundance Pergola now has a live website that gives its work a more professional and considered presentation. The portfolio, service information and enquiry journey work together to provide potential customers with a clearer first impression of the business.
The new site creates a more direct route from discovering Sundance Pergola through to getting in touch, while supporting the business with local SEO foundations and an enquiry-focused structure. It is designed to make the value of the company's pergola and outdoor living work easier to see and its services easier to explore.


