Project Notes
Year
2025
Services
Product design
Frontend development
Conversion flow
Stack
Overview
RocketPost is a WordPress AI plugin presented as a SaaS web application. I worked on the product design, frontend development, and conversion flow to create a more confident digital experience around the client’s offer.
The project was shaped by RocketPost’s brand, audience, and commercial goals. With WordPress, SaaS, web design, and SEO in mind, I structured the experience to help visitors quickly understand what RocketPost offers and how to take the next step.
The Challenge
RocketPost needed a web experience that could communicate its SaaS offer clearly while feeling credible and easy to use. The information and journey needed to work for visitors across screen sizes without losing focus or visual clarity.
I also needed to create a stronger path from first impression to enquiry. That meant organising the content in a way that supports understanding, navigation, and search-ready page structure.
The Solution
I designed the product experience and developed the frontend around a clear visual hierarchy, responsive layouts, and a focused conversion flow. The structure was built to make the RocketPost offer easier to scan, understand, and navigate.
I organised the content with SEO-ready page structure and created a user journey that guides visitors towards the relevant next step. The design balances a clean presentation with the information visitors need to evaluate the WordPress AI plugin.
The Result
The RocketPost site is live with a clearer, more confident presentation of the SaaS web application. Visitors now have a more structured path for understanding the offer and moving towards an enquiry.
The finished work provides a responsive frontend and a practical content foundation designed to support visibility, trust, and future growth. It gives RocketPost a stronger digital presence without relying on unnecessary complexity.


