Project Notes
Year
2025
Services
Ecommerce design
Product UX
SEO structure
Stack
Overview
I designed the ecommerce website for Minumku Alcohol Delivery Service around the needs of an alcohol delivery business: presenting the offer clearly, supporting product discovery, and creating a journey that works across screen sizes.
The project brought together ecommerce design, product UX, responsive web design, and SEO structure to give my client a more considered online presence. With the site now live, the build provides a clear framework for communicating the brand and guiding visitors towards the next step.
The Challenge
Minumku Alcohol Delivery Service needed its offer translated into an ecommerce experience that felt clear, credible, and easy to navigate. For a delivery-focused business, visitors need to be able to understand the proposition and move through the site without unnecessary friction.
The challenge was to balance a confident visual presentation with a practical product journey, while also creating an organised structure that could support search visibility. The website also needed to remain usable and consistent on different devices, rather than relying on a desktop-first experience.
The Solution
I built the website around responsive ecommerce page structures, a clean visual hierarchy, and product UX intended to make the offer easier to understand. The design gives key information a clearer order, helping visitors orient themselves and navigate the site with greater confidence.
I also organised the content with SEO-ready structure, so the site has a more useful foundation for search. By combining ecommerce design with responsive presentation and clear content organisation, I created a more cohesive path from first impression through to enquiry or next action.
The Result
The finished live website gives Minumku Alcohol Delivery Service a stronger and more polished digital presence. Clearer messaging, improved structure, and responsive presentation make the brand and its offer easier to engage with across devices.
The project also establishes a practical ecommerce and SEO foundation for future growth. Rather than simply presenting the business online, the site is designed to support a clearer customer journey and a more confident representation of the service.
