Project Notes
Year
2025
Services
Ecommerce design
Product UX
SEO structure
Stack
Overview
JB Alcohol Delivery needed an ecommerce website that presented its offer with greater clarity and confidence. I designed the project around the client’s brand, audience and commercial goals, creating a responsive experience for visitors across devices.
The website is now live, providing a more structured digital presence for the business. Its design and content organisation were developed to support a clearer route from first visit to enquiry.
The Challenge
The existing brief called for a website that could make JB Alcohol Delivery’s offer easier to understand while feeling credible and straightforward to use. Visitors needed a clearer path through the site, with navigation and page structure that supported product discovery without adding unnecessary friction.
The project also needed an ecommerce foundation that considered search visibility from the outset. I needed to balance visual confidence with organised content and a responsive layout that worked across screen sizes.
The Solution
I created a responsive ecommerce website with a clean visual hierarchy and a more deliberate page structure. The design was shaped to help visitors quickly understand the offer and move through the site with greater ease.
I also organised the content with SEO structure in mind, supporting clearer page relationships and a more useful foundation for search. Product UX considerations informed the journey, helping make the experience more practical for visitors.
The Result
The launched website gives JB Alcohol Delivery a clearer and more polished digital presence. Messaging, presentation and navigation now work together to make the offer easier to understand.
The ecommerce build provides a responsive, SEO-ready foundation designed to support future growth. It also creates a more practical route for visitors to explore the business and make an enquiry.
