Greater Home Efficiency (GHE)

I designed and built a live business website for Greater Home Efficiency (GHE), shaping the project around the client’s brand, audience and commercial goals.

The work combined website design, a responsive build and SEO structure so the site could present the business with greater clarity across devices. I focused on creating a more confident digital presence and a more useful route for visitors who are learning about the offer or considering an enquiry.

The challenge was to translate Greater Home Efficiency (GHE)’s offer into a website that felt clear, credible and straightforward to navigate. I needed to give visitors a stronger sense of the business while helping them understand the offer without having to work through an unclear or fragmented journey.

The site also needed to support search visibility through considered content organisation, while keeping the path towards an enquiry practical and easy to follow. This called for a balance between clear messaging, visual confidence and a structure that works responsively for different visitors and devices.

I created the website design around a clean visual hierarchy and responsive page structure, giving the content a clearer order and making the presentation more consistent across screen sizes. The build was designed to help visitors find and understand the offer quickly, with a journey that keeps the next step towards an enquiry in view.

I also organised the content with SEO-ready structure in mind, providing a stronger foundation for search visibility without losing the clarity of the on-site experience. Together, the design, responsive build and content organisation create a more focused business website for GHE.

The finished, live website gives Greater Home Efficiency (GHE) a stronger digital presence and a clearer way to communicate its offer. I improved the presentation of the business through more confident visual structure, clearer messaging and a responsive experience built for visitors using different devices.

The project also provides a more practical foundation for enquiries and future growth, with content organised to support search visibility and a user journey designed to make the offer easier to understand. Rather than relying on a loose or unclear presentation, GHE now has a website built to support credibility, navigation and commercial goals.