Project Notes
Year
2025
Services
Website design
Local SEO
Service page structure
Stack
Overview
Dundee Design Flooring needed a local service website that reflected its brand while giving visitors a clearer route to understand the business and its offer.
I designed the site around the client’s audience and commercial goals, combining web design, local SEO considerations, and a service-page structure built for clarity. The website is now live as a stronger digital foundation for the business.
The Challenge
The website needed to present Dundee Design Flooring’s offer in a way that felt clear, credible, and easy to navigate. Visitors needed to be able to understand the services quickly and move towards making an enquiry without working through an unclear structure.
The project also needed to support search visibility through a more considered content and page structure, while maintaining a confident presentation across screen sizes.
The Solution
I designed and built a responsive website with a clean visual hierarchy and a clearer structure for service information. The page layout was planned to help visitors move through the offer more easily, from initial understanding to enquiry.
I also organised the content and service pages with local SEO in mind, creating an SEO-ready foundation without losing focus on the visitor experience. The design was shaped to give the business a more confident and consistent online presentation.
The Result
The finished website gives Dundee Design Flooring a clearer, more professional digital presence. Its responsive structure and stronger visual presentation make the offer easier to understand across devices.
The new service-page organisation provides a more practical path for visitors and a stronger foundation for local SEO and future growth. The site is live and positioned to support enquiries with clearer messaging and navigation.
