Project Notes
Year
2025
Services
Website design
Portfolio presentation
Local SEO
Service page structure
Enquiry forms
Stack
TradesOutdoor LivingPortfolioLocal SEOEnquiry GenerationRedesign
Overview
Sundance Pergola specialises in pergola design and installation for residential and commercial outdoor spaces. For a trade business doing high-quality visual work, the website is one of the most important sales tools available — and it needed to show off the work properly, explain the service clearly, and make it easy for interested visitors to get in touch.
The Challenge
For a business where the quality of the finished work is the primary selling point, an underperforming website is a real commercial problem. Potential customers searching for pergola installation need to find a site that instils confidence quickly — one that shows the standard of work, explains what's involved, and makes the next step obvious. The previous site wasn't doing that effectively enough.
The Solution
The redesign centred on strong visual presentation of completed installations, with project photography and portfolio work given the space they needed to make an impression. Clear service pages explained the offering in a way that matched how customers think about outdoor living projects. Local SEO structure was built in to help the business show up for relevant searches in their area, and the contact flow was made as frictionless as possible.
The Result
Sundance Pergola now has a website that presents their work at its best and gives potential customers a clear, professional first impression — with a direct path from discovery to enquiry.
